Jobs was really unusual in that he was not only a good leader, but also an ideologue with the right obsession at the right time. (Some people like the word "visionary".) That obsession being "user experience". Today it's a buzzword, but in 2001 it was hardly even a term.

The leadership moment that first comes to mind when I think of Steve Jobs isn't some clever hire or business deal, it's "make it smaller".

There have been a very few people like that. Walt Disney comes to mind. Felix Klein. Yen Hongchang [1]. (Elon Musk is maybe the ideologue without the leadership.)

1: https://www.npr.org/sections/money/2012/01/20/145360447/the-...