You more or less can’t reject people from, I don’t know, Lithuania once you’re shipping to, say, France. It’s either all of the countries or none. (Only took three years to convince Framework their freight forwarding ban was illegal in this case...) Good news is, most things that are legal to ship to France will consequently be legal to ship to Lithuania as well. So no, this does not make sense and never did.

A nice experience, with local payment providers and localized keyboard layouts and everything, is of course much more work. But this has never been what their (prospective) customers were asking for.