I'm not trying to spin this to make GOOG look good, but I would love to be able to spend $1 and get $1 back as profit in addition to my $1.
Re:Google Plans To Split Shares 2-for-1
by jimmyvanhalen on Thursday April 12, 2012 @10:45PM
(#3835177)
In this case, Google spent $1 to get a return of $1.1
No; $1 returned $1.2, which is better than any bank at the moment; and these are marginal numbers which understate the underlying profitability (i.e. they are like the derivative of the costs and profits).
It just looks like that their spending an awful lot of money to arrive at a net income which is almost equal to the amount of money they spent.