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A comment on Why Dumb Ideas Capture Smart and Successful People.
Ethos: appeal to authority
Pathos: appeal to emotion
Logos: appeal to logic
I found the post's added description of more recent psychological studies interesting though.
https://en.m.wikipedia.org/wiki/Modes_of_persuasion
Ethos: appeal to authority
Pathos: appeal to emotion
Logos: appeal to logic
I found the post's added description of more recent psychological studies interesting though.
https://en.m.wikipedia.org/wiki/Modes_of_persuasion