Businesses will pay for those percentage changes because in aggregate a lot of people will see the ads. This changes when they know the odds are zero and that’s why YouTube is doing this.
So, I don’t watch YouTube on my phone any more. I will do whatever it takes to never, ever get ear raped by those commercials, ever again.
And no, even if they go so far to put it in the stream itself, I will hook it up as an input to MythTV and have it remove the commercials for me, just like it does on regular tv. I’ll never see them, I don’t consent to seeing them, and if you disagree, I’ll happily buy some ad space so you can stare at my shiny ass for 30s every 6 minutes.
I’m not stealing entertainment. They can block my browser’s request or require authentication and payment. They’re free to stop me videos upon request at any time.
My browser requests a video. They send the video and some other stuff. I chose to discard the other stuff they sent. They could just not send me the video if I haven’t paid.
A web browser is a client application and I get to choose how it renders the content the server sends to me.