this is sort of why henry ford left the company he founded before the ford we know, i think around 01902. his investors saw that they had a highly profitable luxury product on their hands and wanted to milk it for all it was worth, much like haynes, perhaps scaling up to build dozens of custom cars per year, like the pullman company but without needing railroads, and eventually moving downmarket from selling to racecar drivers and owners of large companies, to also selling to senior executives and rich car hobbyists, while everyday people continued to use horse-driven buggies. ford, by contrast, had in mind a radically egalitarian future that would reshape the entire industrial system, labor-capital relations, and ultimately every moment of day-to-day life

for better or worse, ford got his wish, and drove haynes out of the automobile business about 20 years later. if he'd agreed to spend day and night agonizing over how to get the custom paint job perfect on the car they were delivering to mr. rockefeller next month, that wouldn't have happened, and if fordism had happened at all, he wouldn't have been part of it. maybe france or japan would be the sole superpower today

probably more is at stake here