Is that a problem? Having an in with the butler is of plenty of value and could easily be sold.

I kept selling them on this opportunity. The market of APIs front run by intelligence will be even more valuable than ads.

So I built their Business Messaging program to try to get access to those apis.

What took me too long to discover is that an API market of 100% confirmed conversions will be worthy less than an intent market with a 10% or 1% chance. Because you can show more ads across the intent market that aggregates to more revenue than a 100% confirmed transaction being auctioned off. (Specifically because an ad can’t go for more than the cost of the transaction of course, but multiple ads can)

TLDR. Google became the same as the newspaper ads they disrupted. Making more money off the failure of their ads to convert than their successful ones.