I'm not sure what you mean here but let me make my point to the "no big deal" proponents.

Would you be ok if AI was used to impersonate you across the internet? Would you mind if I made a twitter account in your name and phone calls with your voice or upload to Youtube videos of yourself? I wouldn't do anything illegal or to make any money. It would just be entertainment impersonating your likeness and saying whatever I would want you to say.