My point is not that the message comes before the story. My point is that there really isn't a “message” at all.

Its that they make something as generic and “safe” as possible, then put women, minorities or homosexual representation in the movie very late (after writing maybe) and it becomes forced.

Then when the movie bombs for being uncreative and forced they claim that it’s because of racists or misogynists. Because a few people genuinely are racists and misogynists it masks all the criticism and they can blanket deny that theres any issue.