Agreed. My wife did not care about getting a fancy diamond ring for our wedding (US) but I ended up getting the standard expensive diamond ring out of tradition. One thing I noticed was how many of her female friends and relatives wanted to inspect and complement her ring. Even MY female relatives were saying things like, "Oh, I am glad he chose well, I was worried he was going to cheap out on the ring." So, we have a ways to go in the US. Maybe gen Z will save us.