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A comment on Warner Bros Shelves Finished Coyote vs. Acme Film as Tax Write-Off. Parent comment

Re:Warner Bros Shelves Finished Coyote vs. Acme Film as Tax ... by illwrks on Saturday November 11, 2023 @07:13AM (#38229652)
No they wouldn't. Marketing spend it tied to distributor confidence in the film, which is then a lever that the sales department use to book the film on screens. On an average week there are multiple new films jostling for the same fixed amount of cinema screens.
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Re:Warner Bros Shelves Finished Coyote vs. Acme Film as Tax ... by illwrks on Saturday November 11, 2023 @07:15AM (#38229670)
I used to work in the marketing end of the industry, while I don't know all the nuts and bolts it's a very interesting business.
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Re:Warner Bros Shelves Finished Coyote vs. Acme Film as Tax ... by TeMPOraL on Saturday November 11, 2023 @08:43AM (#38230225)
> which is then a lever that the sales department use to book the film on screens. On an average week there are multiple new films jostling for the same fixed amount of cinema screens.

This sounds like a zero-sum game. Someone's raking it in here.

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