I guess I'm not sure what the "marketing machine" is here. The Rust team published an article _on their own blog_ and someone posted here on HN, then people discuss it if they're interested.

I mean every language has some amount of "marketing" - people speaking at conferences, etc., but it's not like you're getting product advertising here in the form of commercials on TV or advertisements on the side of web pages. I think what you're seeing here is genuine interest.

Unless you're implying that HN itself has some sort of algorithm bias to push Rust posts to the top?