The facts will dictate which path but really an H-1B is better, it's just not an option for everyone; it's better for several reasons but primarily it's better to be in H-1B status while pursuing a green card; there are no disruptions in the ability travel during the green card process and no issues with renewing an H-1B visa during the process. Years ago, many founders with existing businesses abroad used the L-1 visa to work in the U.S. and the H-1B wasn't as difficult to get years ago. The use of the O-1 has really exploded during the past 5+ years.