It's never going to be what it once was. Like physical music, which has a healthy niche vinyl audience so it's not completely dead, I think there's going to be physical media for the diehard fanatics (who want to be able to watch again and again and like collecting).

The previous physical media world existed without ad-supported and subscription based streaming / social media competition for eyeballs and vast majority of people are going to choose that v. buy physical media.