The Instagram Architecture Facebook Bought for a Cool Billion Dollars

Re:The Instagram Architecture Facebook Bought for a Cool Bil... by nostromo on Tuesday April 10, 2012 @12:20AM (#3820664)

I can't see this as a user acquisition play. The number of Instagram users that are already on Facebook must be, what, 90%? Maybe more?

So, it's obviously not for talent ($100mm per head? no way...), users, or tech. That leaves it as a competitive play. They took Instagram off the market to keep it out of the hands of Apple and Google.

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Re:The Instagram Architecture Facebook Bought for a Cool Bil... by jack-r-abbit on Tuesday April 10, 2012 @09:37AM (#3822090)

But to keep what out of the hands of Apple and Google? Apple and Google don't need the talent or tech either. Instagram's only real value was users. Competitive play or not... it had to be for the users. What else is there? Break room snacks?

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Re:The Instagram Architecture Facebook Bought for a Cool Bil... by sakri on Tuesday April 10, 2012 @07:45AM (#3821719)

Whether it's acquisition or retaining, every user owns an expensive phone, the demographic advertisers lust for.

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