And there's a wall of text boxes. "Describe in detail, including the metrics, KPIs and reasoning you used when you launched your previous 0 to 1 product to ensure a good fit to your customer", "We have noticed that churn is increasing. What steps do you take to identify why this is, and what you intend to do to stop this trend?", "Describe in detail the biggest challenge and obstacles you've overcome getting a product to market, including both the technical aspects and business/people components, and be specific about the role you played in making sure these were surmountable".
Uh. No. Let's have those discussions in the interview process, not when you're winging through hundreds of resumes to see how "compatible" I am. (I may also be bitter because my previous experience includes working on a health insurance claims benefit management system AND an EHR system for a medical specialization, and I really doubt that, within 20 minutes of you getting my CV for a position that requests someone with "expert level" health insurance system knowledge AND "experience interfacing between EHR providers and partners" that you "are looking for someone whose experience more closely aligns with the job requirements").
More than that, it's a filter for screening out people with less good English skills or a different cultural background.
> Have fun while writing a cover letter? Are these people unwell?
Any job that asks me to start the relationship with non-technical fantasy scenarios, is a non-starter for me. At least lip service toward that viewpoint is paid.