No, the home screen displays ads in the hero unit for the currently selected app. By default the first app on the home screen is an Apple one, so going to the home screen displays ads on the home screen from the selected Apple app.

You can change the apps in the first row to prevent this, but by default the behavior is the same: home screen ads.

Ads, or suggestions for content you could watch on the device you just bought, one of the main features of which is allowing you to subscribe to content providers, rent content, and ‘buy’ content.

Calling this ‘ads’ is disingenuous.

Those “ads” are provided by the app. Hulu showed me Hulu stuff, HBO shows HBO, etc. just like when you open that app.

I think there may be an option to turn that off too, I don’t remember.

Honestly I’m never on that screen for more than a few seconds. I don’t find that problematic at all.