People want the same for TV shows and movies that they already have with music. They want a spotify like experience but with movies. One subscription where they can access everything they want. This is how you could make it easier.

I am not saying it is realistic as the hosting and production costs are just not the same. And exclusives are a standard way to attract subscribers.

If I remember correctly as well while music has consolidated, the revenue artists get from it is much lower than what they used to get with the old model. I can see why that does not really motivate the industry to provide a more convenient solution. Spotify showed them that it might hurt their bottom line so why would they go that route.