I'd say don't be turned off by that. It used to be quite common to name a company after the founders (though usually last name. Sometimes this is the result of the natural evolution of the product. (craigslist)

Add in namespace collision (beautifulday.com was taken) and it doesn't take any weird level of narcissism to tack on your name as an arbitrary modifier.

Edit: Ah, clicked the link, giant picture of himself.