Rice cookers are actually slower in my experience. The benefit is that you don’t have to pay attention to them at all.

The slowness is a feature. The “smart” or “ai” or “fuzzy logic” or “buzzword” cookers take longer to cook the rice than a simple cheap cooker or a pot on the stove. The rice comes out better that way.

Induction Coil ones like in the video takes 2-3x longer for nicer rice. Which is pain in the ass for people use to 20m stove top rice. But fine if you make 5 cups and eat over multiple days.

Not sure it’s faster but at least for me I can start the rice then go off and do other things while it cooks and the rice cooker will keep it warm when it’s done.