It's a lot less obvious how to pitch AI that will "make you rich". With crypto, you just "buy it, it appreciates, you're rich". The only possible discussion (besides sensible investment strategy, which the pumper's targets already disregard) is about whether it will appreciate, which nobody knows, and some people will believe it.

AI, however, actually has to do something useful. You have to convince people of that for them to invest. They might ask what it does or want to see a demo...