> Well, they did announce it in an event called "scary fast".

It was the night before Halloween.

  > I mean there's always marketing exaggeration

Apple's marketing people are notorious for exaggeration.

  > I did expect more than trying to understand if it's even faster at all

Their stated performance improvements seem to be accurate. Although I'm surprised at how much faster the M3 Max seems to be.

  > I'm not entirely certain what the point was.

The point was this year's revisions with a speed bump. They do this almost every year.