That was 13 years ago. A basic inflation calculator says $100 in 2010 would be $142 today.

Not sure about Europe but after the US tax credit on EVs our Niro cost about the same as say an Accord.

And how much have wages grown in the meantime ? About ~15% in Europe

This is starting to feel like another topic altogether. My original point is the Niro is not a luxury vehicle. It's really just a very average/typical vehicle they slapped an electric motor into. And roughly costing us about the same as a Honda Accord after the tax credit supports that. For as long as I can remember, the Accord was considered a "typical family car", at least in the US. Us being in late stage capitalism and suffering from massive inflation and income inequality is not really relevant to my point.

It’s a very basic car. It’s expensive due to production scale reasons, not because it’s any sort of fancy vehicle.