SUVs are also smaller in other countries.

The RAV4 a 5 seat car, if you define 2 row cars as full SUVs the definition loses all meaning. Full SUVs carry 7+ people.

Hmm... ok. I always think of SUVs as cars that are bulkier and have higher road clearance than a "normal" car (and perhaps 4WD or similar), without necessarily carrying more people like a "minivan" or "people carrier" would.

Wikipedia says "there is no commonly agreed-upon definition of an SUV and usage of the term varies between countries.", so that might explain the discrepancy https://en.wikipedia.org/wiki/SUV

I rented a Toyota Raize in Japan, and the website (Budget) repeatedly described it as an SUV. It's 100mm narrower and 250mm shorter than my VW Golf.

SUV OGs were body on frame. Enclosed trucks basically.

Soccer moms and dads driving to the grocery and back with their three spawn though have more market share. So they sell you a unibody oversized car that would be absolutely destroyed if used as the OG truck frame vehicles, and the soccer dad can pretend his oversized car is some off-road hauling machine.

Toyota actually referred to my C-HR as an SUV, when to me, it was just a hatchback.

I don't even think of my EV6 as an SUV, even though it's categorized as such.

If they sold it as a hatch nobody would want it. Hatchbacks are old and unstylish and seem like station wagons. SUVs are modern and what people want.

SUV is a marketing term not any kind of real size or capacity term.