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How do you build your personal brand on Twitter?

I've seen people go from 0 to thousands of followers in a few months, all because they zoned in on building a personal brand. Do you have any tips for makers that want to do the same?

I am trying to do it here - https://twitter.com/Sanket_goyallll

( 3 comments | 2 points | on HN )
Re:How do you build your personal brand on Twitter? by sanketgoyal11 on Wednesday November 01, 2023 @12:33PM (#38100766)
Would love if you can give feedback on my profile
Re:How do you build your personal brand on Twitter? by DerekBickerton on Wednesday November 01, 2023 @12:45PM (#38100976)
A cold start is the hardest part. It's important to discern what part of your content is noise or genuinely helpful, but if it falls on deaf ears, that gets annoying, and I know your pain. It's not enough just to 'engage' and follow interesting people, there's a whole art to Twitter that I won't discuss here, as its too lengthy (and I haven't had my coffee).
Re:How do you build your personal brand on Twitter? by sanketgoyal11 on Wednesday November 01, 2023 @12:47PM (#38101014)
Yes, agreed, maybe I have not been able to identify my niche, I have got ~400 followers by sharing startup/tech related content. However, startup/tech is a big area, I probably need to identify a particular niche.

Hope you have your coffee soon and share your art with me. Thanks Derek