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Re:Apple unveils M3, M3 Pro, and M3 Max, the most advanced c... by nordsieck on Tuesday October 31, 2023 @07:20AM (#38083067)
I think it's a bit more nuanced than that.

There's a reason they didn't just stick an A series chip in their laptops and call it a day - they want more performance even if it comes at the cost of efficiency. It's probably better to say that Apple is pushing performance within a relatively restricted power envelope.

Just to illustrate my point - if m3 had exactly the same performance as m1, but with 1/2 the power draw, I don't think many people would have been happy even if it would have been an amazing increase in computing efficiency.

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