Yes, but the choice to add a new programming language to your company's profile has to be taken with care and due diligence; you should make sure to have a number of developers that know the new language, offer training, incorporate it into your hiring, etc. It's an added node to your dependency graph, which can quickly become unmanageable.

You should always look into existing languages first. There's a lot of "I rewrote this thing into $language for a 100x performance boost" posts, in a lot of cases the comments are like "Yeah but if you rewrote it in the original language you could make it a lot faster too".

For a cool visualisation of this problem, check out https://boringtechnology.club/