and what makes you think windows users update their devices every single generation?

Windows users buy whatever, from so many brands, that it doesn't matter how often they upgrade, they're likely to not upgrade from the same vendor anyway (so that the comparison to its older generations to be meaningful in the first place).

Windows has distinct groups: the people who buy whatever costs $700 at Costco every 10 years / when it breaks don’t care but there’s also a vocal enthusiast community who do upgrade frequently. That group gets more attention since it’s a profitable niche and gaming generates a lot of revenue.

I used buy a $700 Windows laptop every 18 months in the 2000s. Then I got fed up with them just falling apart and switched to Macbooks. My 2013 purchase is still alive and being used by the kids.

Yeah, the quality of PC laptops has improved but that really just means you can get closer to equivalent quality at equivalent pricing. I've heard people claim to have saved a ton but every single time I used one there was some noticeable quality decrease, which I find kind of refreshing as a reminder that the market does actually work pretty well.

Did you treat the MB differently because you paid more? If so, that may have yielded longer life in addition to quality design, etc.

Not really. The difference in build quality was night and day; metal vs. plastic, keyboard that doesn't flex, etc.

Did you buy a macbook for $700? That was a pretty low price back then which meant you were buying devices made to a price. Buying a Macbook is one solution, another would have been to spend more money on a higher quality Wintel system.

No, it was around $1100 IIRC, maybe as much as $1300.

Right, so when spend twice as much you wind up with a better device. I think this might be only tangentially related to the fact that it was an Apple product, rather, you weren't purchasing the cheapest available device.

Ten years ago Apple was by far the highest quality laptop manufacturer. There was essentially no other option back in the early 2010s. Even now laptops with a "retina" display are not always easy to find for other manufacturers. In retrospect, that was probably the killer feature which induced me to switch.

In the 2000s, I went through a wide variety of PC laptops (Lenovo, Toshiba, Dell, Alienware, Sony, etc.) all within the range of $1200-$6500 and they all died within 3 years (except for the cheapest one which was a Lenovo with Linux). Some died within a year.

When my first Macbook lasted for more than 3 or 4 years I was surprised that I was upgrading before it died. I went through many upgrades with almost zero issues(one HDD failure, one battery failure). I still have a 2012 Macbook Pro that I've since installed Linux on.

When I bought the first touchbar Macbook (late 2015?) I spent around $6k maxing out the options, and I was surprised at how totally trash it was. Hardware QC issues were shocking: particles under the screen from manufacturing, keys stuck within the first hour of usage, external monitor issues, touchbar issues...

I haven't bought a laptop since.

> and what makes you think windows users update their devices every single generation?

They don't, but the difference is that Windows users generally don't know or care about processor generations. In contrast, it's common for Mac users to know they have an "old" Intel-based Pro, an M1 Air, etc., and to use that knowledge to help determine when it might be time to upgrade.

You can test this by asking Windows users what CPU they have. For the few who know and who have an Intel CPU, you can ask what their Brand Modifier¹ (i3/i5/i7) is. If they know that, you can ask what the 5-digit number following the Brand Modifier is — the first two digits are the Generation Indicator¹. I'd be surprised if more than 0.01% of Windows users know this.

¹ Intel's name

man, that's a whole lot of mental gymnastics to justify scummy benchmark practices from apple.

How are they scummy? The M3 vs. M2 performance improvements they showed looked pretty modest.

My interpretation while watching the event is that this is a company persuading x86 holdouts to upgrade to Apple Silicon, and maybe some M1 users as well.

like everything you said could apply to nvidia gpus as well

Intel's CPU naming strategy used to drive me nuts when trying to talk to anyone at work who knew "just enough to be dangerous." Why is X so slow on this machine, it's got an [6 year old, dual core] i5! It runs fine on my laptop and that's only an [1 year old, quad-core] i3!

> it's common for Mac users to know they have an "old" Intel-based Pro, an M1 Air, etc., and to use that knowledge to help determine when it might be time to upgrade.

Not at all. I've worked with FANG developers with brand new M1 MBPs that had no idea what 'm1' meant until something broke.