> You should vote with your wallet and only patronize businesses that self disclose. You don't need to create regulation to achieve this.

This is a fantasy. It seems very likely to me that, sans regulation, the market utopia you describe will never appear.

I am not entirely convinced by the arguments in the linked opinions either. However, I do agree with the main thrust that (1) machines that are indistinguishable from humans are a novel and serious issue, and (2) without some kind of consumer protections or guardrails things will go horribly wrong.