The disconnect here is that this is an innacurate conception of Facebook, which is a privacy-destroying, propaganda-spewing advertising platform with some addictive social features to bait the lure.

Think of it this way: I don't like the smell of cigarette smoke. No matter how much I like someone, I won't be around them if they're smoking. If they insist on smoking while I'm around, I'll find somebody else to socialize with. And to me, Facebook is just as unpalatable as smoking.

You’re making some huge assumptions here, as if people are on some kind of wild protest.

I don’t use Facebook just like I don’t own a boat or go to church. It’s not valuable to me, so I don’t do it.