I don't know the context and I don't know the particular business the OP is talking about. What I do know is that if you feel that your management is cargo culting development methodology (which really does happen) you can either engage them constructively or you can leave for a better company. Going in with a confrontational mindset isn't going to be a good experience for anybody involved. Case in point: the OP is still upset enough that he feels it necessary to vent about this in an online forum.
Note that this is the same person who in another comment wrote:
"On the flip side I’m trying to convince my CTO to fire half our engineering team - a group of jokers he hired during the run-up who are now wildly overpaid and massively under-delivering. With all the tech talent out there I’m convinced we’d replace them all within a week."
> Case in point: the OP is still upset enough that he feels it necessary to vent about this in an online forum.
I apologize for the conversation starter.
Dogmatic adherence to a process that limits developer velocity and optimizes for correct code is very likely the wrong call when you have no customers.