Youtube is very much in the wrong here. They are playing victim while there's hundreds of firms out there that would kill to be in their position, but cannot as Youtube has the monopoly on video on demand. Is this what we want, one megacorp for every major industry? Sounds like the Soviet Union and very much the polar opposite of competition, which is the base for any capitalistic society. A healthy market would have sorted this adds mess out by itself. Even if Youtube were an entity on it's own and not already owned by an even more massive corp, it'd be way overdue for breaking up. No competition -> no capitalism -> no personal prosperity -> no personal financial freedom