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Re:'It's quite soul-destroying': how we fell out of love wit... by esafak on Sunday October 29, 2023 @04:25PM (#38062391)
There is the famous case of Betty Crocker's cake mix. They found that buyers were happier if they had to do a little work, so they made the recipe more onerous!

https://www.psychologytoday.com/us/blog/inside-the-box/20140...

Re:'It's quite soul-destroying': how we fell out of love wit... by trealira on Sunday October 29, 2023 @04:33PM (#38062481)
That's an interesting thing to learn; thanks for sharing it.