Re:'It's quite soul-destroying': how we fell out of love wit...
by esafak on Sunday October 29, 2023 @04:25PM
(#38062391)
There is the famous case of Betty Crocker's cake mix. They found that buyers were happier if they had to do a little work, so they made the recipe more onerous!
https://www.psychologytoday.com/us/blog/inside-the-box/20140...