The technology that constitutes the internet is fundamentally incompatible with this opinion, despite that businesses would absolutely love if they could convince people otherwise. Trying to prevent me from modifying whatever you send me for my purely private use is mostly infeasible and potentially immoral, regardless of how that simple reality affects your business model.

It is not the user's responsibility to alter their behavior to support a business's strategy. If a video hosting platform is mathematically unsustainable with the number of people who choose to view ads, along with any other sources of income, then that's just the way it is: Unsustainable (However, the answer to the question is: It's sustainable. Leadership just might not like what that means in practice).