If you want profit, you can't be in a free market at equilibrium. You can either attack the "free" part (create an aristocracy or oligarchy) or the "equilibrium" part by introducing disruptive innovations, which will lower the cost of producing something, allowing you to extract some profit.

But eventually, a free market will return to equilibrium, by lowering all the prices to reflect the reduced costs of production, and profits will be competed away again.

All innovation is therefore deflationary, and happens in the context of a market which is not in equilibrium, i.e. is unstable, and therefore will crash from time to time.

Surviving these crashes is easier if you are an aristocrat or oligarch, so....we get what we have today, a mixed market, free enough to allow for innovation, but which most of the profits go to oligarchs.