Glorifying effort is something the Silent Generation did and the Boomers picked up. It still reverberates in Gen X in part because it turns out it’s not entirely wrong. Low effort rewards really has caused problems for the grandkids, and while the rest of the hipster aesthetic is mercifully gone the way of unbuttoned flannel over t-shirts, the return to craftsmanship is the silver lining. They didn’t invent it of course, but they cultivated it. The bulk of that material has moved from PBS to YouTube, for better or worse.