IIRC some of the information about their approach is considered sensitive so I won't elaborate further.
Are you making a rate limiting/ddos argument about "turning them all on at the same time"?
You can even do this with hardware. It changes how you architect things, to deal with shit getting unplugged or reset. You end up requiring more automation, version control and change management, which speeds up and simplifies overall work, in addition to preventing and quickly fixing outages. It's a big culture shift.
Of course this is way easier for a nano-scale app, but I love the feeling of knowing that it can be started from any server in the world in less than 10 minutes (including copying the data).
I also make sure there are 0 errors even with a clean slate database.
For some reason I can't understand, this gives me some joy.
It's clear that the Internet itself could not be cold started like that AC grids, there's simply too many AS's. (Think about what AS means for a second to understand why a coordinated, rehearsed cold start is not possible.)
It's currently handled by running many independent regions so that data centers can be brought up from fully dark by bootstrapping them from existing infra. I haven't heard of anyone bringing the stack up from a full power-off situation. Even when Facebook completely broke its production network a couple years ago the machines stayed on and running and had some internal connectivity.
This matters to everyone because while cloud resources are great at automatic restarts and fault recovery there's no guarantee that AWS, GCP, and friends would come back up after, e.g., a massive solar storm that knocks out the grid worldwide for long enough to run the generators down.
My guess is that there are some dedicated small DCs with exceptional backup power and the ability to be fully isolated from grid surges (flywheel transformers or similar).