> Go to the American south and the Ford vs Chevy vs Dodge is a major identity for a lot of people. You'll see ridiculous bumper stickers like "I'd rather push a Ford than drive a Chevy." or "Ford. Like Chevy but for men."

For what it's worth, I live in the Deep South and while I do see bumper stickers of that sort every now and then, the sentiment behind it is generally just banter. Most people with one probably have three or four identities more important than "I'm a Dodge guy", whether it be "I'm a Christian", "I'm a father", or what have you.