Re:Google's Plan to Stop Apple from Getting Serious About Se...
by Terretta on Thursday October 26, 2023 @10:40AM
(#38026210)
The ads aren't to maximize their own revenue; that's marketing expense, not ad revenue.
The ads that drive their ad revenue are product placement within their store, like Walmart charging for a higher place on a shelf, or featuring a product in a sign at the end of an aisle, or offering it for free at a tasting booth.
Walmart doesn't make meaningfully more money when you buy product A or B (not counting their store brand), both are on the shelf, so their motivations are different.
The ads that drive their ad revenue are product placement within their store, like Walmart charging for a higher place on a shelf, or featuring a product in a sign at the end of an aisle, or offering it for free at a tasting booth.
Walmart doesn't make meaningfully more money when you buy product A or B (not counting their store brand), both are on the shelf, so their motivations are different.