The automotive and space industry has been screaming from the hills about him for years now. Tesla and SpaceX are marvels of what you can do if you have billions to burn and the freedom to do so. The CEO of Ford or any other OEM couldn't spend the kind of dough and make the mistakes that Musk has made. Twitter brought his antics to the forefront in techie circles so software people who didn't listen to said people from other industries finally got the message.