Being a losing member of the cloud race after inventing every modern systems paradigm is profitable ? Missing the entire LLM/Diffusion cycle despite having laid the groundwork for it is profitable ?

Their peer tech companies - MSFT, AAPL, AMZN all managed to become industry leaders into a completely different sector while maintaining their moat in their original revenue sources.

Google is still only makes money on ads. Google has created a monster products in B2C search, ads and software platforms. But, their B2C services are lagging far behind, and customer service really helps here.