No problem! I got a lot of the same vibes from this article that I used to get from Cracked articles, that sort-of-unhinged internet diatribe style of writing. Perhaps it was trying to emphasize a point where the Microsoft marketing team is making mountains out of mole hills (as that is all they have left) so he's likewise going to make a mountain out of a mole hill to show how absurd it is.

I agree though, it is a strange thing to diatribe against in such a way.