Re:Throw Out Everything You Know About Ads
by csomar on Wednesday April 04, 2012 @09:42AM
(#3797504)
Calculate the final conversion before clicks.
For example, the typical ad has 10% conversion but only 1500 clicks. You end up with 150 sign-up. The MS paint version has 5% conversion but 3 times more clicks, so you end up with 225 sign-up.
For example, the typical ad has 10% conversion but only 1500 clicks. You end up with 150 sign-up. The MS paint version has 5% conversion but 3 times more clicks, so you end up with 225 sign-up.