It is more than that. It seems like the capitalists are shifting to the mindset that goodwill provides no actual benefit for a business so might as well cash in immediately. Now there is a belief that whenever a customer or business partner leaves an interaction with you with any surplus value, that is an indication that you left money on the table. Happy employees are paid too much. Happy suppliers aren't being squeezed hard enough on pricing. Happy customers mean you missed an opportunity to extract more revenue. People should only barely tolerate doing business with you. That is the new corporate mindset.