"Disrupting" this is quite a challenge due to the nature of the service and the logistics around this type of freight. You either pay for someone to drive it which will be on an ad hoc basis when someone is available and interested or you pay to ship it on a Class 8 hauled flatbed or car trailer.

A possible brokerage opportunity would be to inquire with Carvana or Carmax if you can buy slots on their cross country shipments as capacity allows, and sell those to customers. You'll be at the mercy of their schedules and capacity, but could be a service tier along with other more "white glove" services (dedicated driver, semi shipment, etc). You could also buy capacity on freight rail cars shipping back empty to factories (depending on destination and routing).