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Re:Bill Gates demonstrates Visual Basic (1991) [video] by Stratoscope on Wednesday October 18, 2023 @07:30PM (#37936197)
The state-of-the art Windows shell at the time was the MS-DOS Executive:

https://microsoft.fandom.com/wiki/MS-DOS_Executive

Alan's idea was that your desktop could be customized to your needs, either by yourself or by an IT group. Say you're rolling out machines to an accounting team: the Windows desktop would have tools right on it to make those team member's jobs easier.

Or you could make your own desktop tools with a few clicks and maybe a bit of scripting.

In the end, Microsoft decided to go with Program Manager and File Manager for the "shell" and turn Ruby into application development tool.

Re:Bill Gates demonstrates Visual Basic (1991) [video] by bitwize on Wednesday October 18, 2023 @09:41PM (#37937209)
Apple: Develops something close to the perfect desktop UI on their first go.

Microsoft: "I know! We'll let users create their own UI! What could possibly go wrong?"

That Ruby ended up the way it did was an example of what they call "cooler heads prevailing".

Re:Bill Gates demonstrates Visual Basic (1991) [video] by chrisco255 on Thursday October 19, 2023 @12:05AM (#37938244)
Apple released something similar called HyperCard in 1987: https://en.wikipedia.org/wiki/HyperCard, allowing users to create their own UI.
Re:Bill Gates demonstrates Visual Basic (1991) [video] by bitwize on Thursday October 19, 2023 @12:18AM (#37938327)
HyperCard was not intended to enable users to change the shell UI. Ruby was, originally.
Re:Bill Gates demonstrates Visual Basic (1991) [video] by chrisco255 on Thursday October 19, 2023 @03:21AM (#37939565)
What's the fundamental difference? HyperCard apps had minimal chrome and were fully customizable.