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Re:X illegally fired employee who publicly challenged return... by Scoundreller on Friday October 13, 2023 @09:51PM (#37877454)
I was aware that x.com was Elon's 1999 banking startup that merged into Paypal.

I thought he somehow still owned it and held onto it, but didn't know about this further tidbit of history:

> In July 2017, PayPal sold the domain X.com back to Musk.[17] In July 2023, X.com was repurposed to redirect to Twitter, following Musk's establishment of X Corp. to manage Twitter assets.

https://en.wikipedia.org/wiki/X.com_(bank)

Re:X illegally fired employee who publicly challenged return... by ethbr1 on Friday October 13, 2023 @10:50PM (#37877713)
Additionally, the thought is that a profitable Twitter needs to be not-just-Twitter.

Hence the branding break to allow for TBD functionality to be added on, a la Chinese do-everything apps.