ohh you're right, my bad!! That goes to show how easy it is to ruin things like this.

If lots of people regularly make fun of your branding, then you have won the branding game. Your brand awareness cannot be higher, and you have joined the hallowed company of Micro$oft, Mickey D’s, Tarzhay, Whole Paycheck, and WhyCombinator.

I think there are still way more people forgetfully or even unknowingly calling it Twitter than there are people making fun of the name 'X'.

I still type 'twitter.com' in my browser multiple times a day. If I mention a tweet to someone, I'll say I saw it on Twitter. I have to make an effort to call it X and I don't feel like putting in the effort.

That’s what I meant. Twits, twats, and all of that stuff is part of the language now. X is so stupid you can’t make fun of it, really. Comparing Elon’s X obsession to thirteen year old boys is not funny because it’s self-evident. None of our X jokes will stick because they’re less surprising than reality.