well, this assumes the chat (where the ratings are given) is what people are using and paying for. I think most businesses pay for some combination of API access and specific use cases like code generation (at least, thats what I pay for) that don't really impact RLHF data. General search for consumers is likely to schism since chatGPT isn't especially different from Bard or Edge's AI assistant or the myriad of other product surface areas that can add it.

Yes the chat interactions don’t help with capability (what it can do) they only help with alignment (what it should do). And you don’t need a lot to get good results. Crowdsourcing will be enough.