Also, I'm aware that's merely an anecdote. Based on purely empirical evidence, I'd place both my wife and my friend in the top 10% of their respective fields, though.
The sugar question is settled in nutrition science. Sugar that doesn't occur naturally in food is pretty bad for you. But underqualified people have different opinions and get a disproportionate amount of face time on media.
In fact, I'd say the question is almost identical to the climate change 'debate'. The science is settled, but the average American doesn't know who to believe.
The comparison of his wife and best friend is the anecdote.
He then adds separately that he has empirical evidence--unshared with us--that each is competent in their respective fields.
He doesn't claim anything to be simultaneously an anecdote and empirical evidence.